Marketing terms, made simple.

A tour of a boat or property that viewers can walk through on screen.

The short written answer Google’s AI or ChatGPT gives when someone asks a question. Spelling things out clearly on your website gives it something to repeat.

One screen showing your website traffic, your inquiries and where they came from, always up to date.

Work that helps Google’s AI answers and ChatGPT describe your business correctly, and keeping an eye on what they say about you.

A way to see which page, ad or listing made the phone ring or sent the inquiry.

The same eight checks from the free visibility check, run on your three closest competitors.

Someone with an audience who shares the gear and the places they love. In our network, creators choose their brands and set their own rates.

Photos and video shot from the air, flown by a licensed pilot.

Our free check of eight things, from search to reviews, with the results sent to you.

Your free business listing on Google Search and Maps, with your hours, photos and reviews.

Sending every inquiry to the right person, then following up until the customer gets an answer.

Your business details written the same way everywhere they appear online. Search engines notice when they don’t match.

A conservation group in our partner network. Each group decides which kinds of companies are the right fit.

A post where a creator has been paid, given free gear or has another connection to the brand. It has to be labeled.

Your answers to customer reviews. We write them in your voice, and they go out only with your OK.

A friendly message asking a customer for a review, sent automatically after each job, trip or haul-out.

Work that helps your website come up when people search: a site audit, page fixes, location pages and a ranking report.

A chat window on your website that answers questions day and night and passes each lead to the right person.